Hummel - Let's Play

Over the course of 12+ months I've worked closely with the hummel's amazing creative team.
A comprehensive process to find a motion and expression language for wordmarks to be used on all future productions.  I've also been lucky to be involved in vast variety of projects, that it will be too much to showcase them all. So this is a batch of highlights, concepts, shenanigans and developments.

Ben Heshel - Lead Visual Designer (Hummel)
Helle Holm -  Manager & Brand Management (Hummel)
Louise Dannemand - Marketing Project Manager (Hummel)
Katrine Kolby -  Marketing Coordinator (Hummel)

Karma_Txt
Sole_2-2
WordMarks_02
hummel-27.-sep-Nguyen1558-kopier
Letsplay_Uppercase_Alpha_White-1
DataLiDar
Soccer_ball_graphics
Tennis-1
hummel-lab-2109-nguyen1311-kopier1
WordMarks_01
Sole_3
SketchesArtboard-1
Buddha_2
DataColor

© 2024 Kasper Nyman

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Selected clients: Salomon, Hoka, Under Armour, Nike, Adidas, New Balance, CamelBak, NBA, NFL, Premier League, EA Sports, Hennessy, Merrell, 7 Days Active, 66 North, and Mercedes.